– UK, London – Mirriad Advertising PLC (LON: MIRI), the leading in-content advertising company, today announced the appointment of JoAnna Foyle to its Board as a Non-Executive Director, with immediate effect.
“JoAnna will make a tremendous addition to the board. Her experience in the US Advertising market and her direct involvement in programmatic buying adds unique value to the board. Her specific sector expertise complements the other recent additions we have made. We are confident that her experience will be invaluable during the next stage of the Company’s growth.” said Board Chairman, John Pearson.
About JoAnna Foyle
JoAnna will bring additional sector experience from the advertising industry supply side, having recently served as SVP, Global Inventory Development, and Operations at The Trade Desk. Before that, she worked as COO at OpenSlate ahead of its sale to DoubleVerify, and also held executive roles with AOL, and Adap. tv, and FreeWheel.
About Mirriad
Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically insert products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe, and China.
For more information: https://www.mirriadplc.com/
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