– UK, London – Mirriad Advertising Plc (LON: MIRI), the computer vision and AI platform company, today announced that John Pearson is appointed to the role of Non-Executive Chairman, with effect from 30 April. He takes over from Roger Faxon who will remain on the Mirriad Board as a Non-Executive Director while the Board conducts a search for a new Non-Executive Director.
Stephan Beringer, Chief Executive Officer, continues his strategic refocusing of the business. This process reiterates Mirriad’s unique market position and its exceptional assets while addressing the ineffectiveness of its previous Go To Market strategy.
Stephan Beringer, Chief Executive Officer of Mirriad, said: “I am really looking forward to working with John as Chair. He has world class experience in the sector, in technology and with business acceleration. He will help us take our company to its next level.
“I took up the CEO role because I believe that the unique capabilities of the Mirriad technology can be immensely successful as the advertising market continues transforming globally.
“The strategic reset we have implemented identified key areas where swift action would put the company on a path to growth and sustainable value creation for our investors. This involves a complete refocusing of our commercial approach and doubling down on our award-winning technology. We will reformulate our investment case to support what we already believe is a commercially attractive business case. The changes announced today are a further step in delivering the new strategy with a new team and they show our determination to move fast.”
About John Pearson
John was previously appointed as a Non-Executive Director and Chairman of the Remuneration Committee at Mirriad on 2 October 2017.
John has a background in advertising and a long history in the successful commercialisation of media, technology and high growth companies. He is the former CEO of Virgin Radio and Virgin Radio International, director of Ginger Media, chairman of Shazam, which was sold to Apple for $400m in 2018, and co-founder of World Architecture News.com. John has current AIM experience as Chair of FairFX, the successful FinTech currency platform.
John Pearson, incoming Chairman, Mirriad, said: “Mirriad has the potential to be a game changer in the advertising market. When the prospect of chairing the company arose, I felt it was a great opportunity to join with the new management team to take the business forward.
“Having worked with the Company since the IPO, and with Roger on recruiting Stephan and resetting our strategy, it is a natural step to take on the Chairmanship. Roger has done an amazing job in steering the Company through its formative stages and the IPO. The rest of the Board and I are very grateful for his hard work, passion and dedication in getting Mirriad to its current stage. I would like to join the Board in thanking Roger for all he has done to set up the very exciting opportunities that lie ahead. Now that we have refocussed the business the Chairman’s role will require significant time invested in London.”
About Mirriad
Mirriad is an established computer vision and AI-powered platform company, built on Academy-Award winning entertainment tech, with 14 patents. Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.
Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai.
For more information: https://www.mirriadplc.com
About Charlotte Street Partners
Established in 2014, Charlotte Street Partners provides effective and trusted advice to companies, institutions, and individuals.
We are skilled advisors in financial communications, reputation and brand management, crisis and special situations, employee engagement and media and political relations.
For more information: http://www.charlottestpartners.co.uk
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