– USA, OR – Laird Superfood, Inc. (NYSE American: LSF), today announced the appointment of Jason Vieth to its Board of Directors as President, CEO, replacing Paul Hodge, Jr., who will step down from his CEO role.
“We are delighted to have Jason join the Laird Superfood team to lead the next chapter of our growth story. His breadth of experience and impressive track record of leading high-growth CPG brands, particularly in the wholesale channel, will be a powerful accelerant to our digitally native brand. Paul Hodge, our founding CEO, built a remarkable brand and platform, and Jason’s strong operational background, experience with plant-based beverages, and strategic mindset make him the ideal candidate to lead Laird Superfood and make it a nationally recognized brand,” said Board Chair, Geoffrey Barker.
About Jason Vieth
Mr. Vieth’s extensive experience in the food & beverage industry includes his most recent position as EVP of Sovos Brands, where he managed the Breakfast and Snacks Group. Mr. Vieth’s prior experience includes nearly a decade spent at WhiteWave Foods, most recently as SVP and General Manager of the yogurt business that included Horizon Organic, Wallaby Organic, Silk and So Delicious. In addition, he has led other food & beverage businesses such as Poppi and Lifetime Fitness’ Life Café.
“Laird Superfood has developed a distinct and compelling food & beverage brand and its powerful omnichannel platform provides multiple pathways for delivering substantial long-term growth by reaching consumers everywhere that they shop,” said Jason Vieth, CEO. “I joined Laird Superfood because of the incredible potential of this company, and I look forward to working closely with this talented team to achieve that potential.”
About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company’s products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.
For more information: https://lairdsuperfood.com/
- Disclaimer - News, data, and statements included in this release are intended exclusively for general information purposes. Talent4Boards does not guarantee that news is accurate or about the correct person and accepts neither liability for the consequences of the reader’s reliance, nor responsibility for the accuracy of the information. Nothing in this release should be considered for decisions about referred securities. Products and brand names may be trademarks or registered trademarks of their respective owners.