– NETHERLANDS, Lochem – ForFarmers today announced the nomination of Chris Deen for election to its Executive Board as CEO, starting on 1 July 2022.
About Chris Deen
Chris Deen is currently CEO of Aviko, one of the four largest potato processors in the world and a subsidiary of the cooperative Royal Cosun. He started in this position at the beginning of 2020. Despite the outbreak of the Covid-pandemic, he managed to implement his assignment to continue the successful growth strategy of Aviko by making the right decisions at the right time.
Chris Deen has a degree in business economics and information management from Amsterdam University. He also attained a postgraduate degree as a chartered accountant. He started his career in 1991 as an accountant at EY. He moved to Sara Lee/Douwe Egberts in 1996, where he held various positions until 2010. These included the CFO of Douwe Egberts Coffee Systems in the Netherlands and the General Manager of Sara Lee International Foodservice Iberia (Barcelona, Spain). Subsequently, Chris Deen joined Bakkersland, at the time the largest bakery producer in the Netherlands, where he was CFO and CEO between 2012 and 2016. Before joining Aviko, he was COO and Integration Director at Euroma (products based on herbs and spices).
About ForFarmers N.V.
ForFarmers N.V. is an international organization that provides complete innovative feed solutions to the livestock farming industry. With its ‘For the Future of Farming’ mission, ForFarmers is committed to the continuity of farming and further increasing the sustainability of the agricultural sector. ForFarmers is the market leader in Europe with annual sales of around 10 million tonnes of animal feed. The company is active in the Netherlands, Belgium, Germany, Poland, and the United Kingdom. ForFarmers has approximately 2,500 employees. In 2021 revenue amounted to approximately €2.7 billion.
For more information: https://www.forfarmersgroup.eu/
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