– USA, NY – Echelon, the connected fitness company revolutionizing the way people move, today announced the addition of Gabby Cohen to its Board of Directors, bringing unrivaled experience across fitness, lifestyle, technology, and retail to Echelon.
“Gabby’s expertise across branding, subscription-based services, category expansion, and retail/apparel are exactly what we are looking for as we continue to grow our brand footprint.” said CEO, Lou Lentine.
Gabby Cohen will work alongside the board to advise the executive management team on critical strategic decisions and overall direction for the company and brand.
“This is an unbelievably exciting time for connected fitness, and Echelon is a true market leader in this category,” commented Gabby Cohen. “I’ve been passionate about the fitness and wellness industry for decades and am excited to partner with the team at Echelon as they embark on this new phase of growth.”
About Echelon
Echelon has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. What began as a mission to make healthy living accessible to all has evolved to a thriving, global brand. Echelon empowers everyone to experience the feeling of elation and accomplishment after achieving their fitness goals. Members connect their Echelon smart bikes, rowers, treadmills, or fitness mirrors to the Echelon Fit app for access to live and on-demand workout classes filmed at Echelon studios around the world and led by professional instructors. Through the app, members track performance and progress in real-time, compete on the interactive Leaderboard and explore more than 2,000 off-equipment workouts to keep them motivated and inspired.
For more information: https://echelonfit.com/
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