– USA, NY – Blue Apron Holdings, Inc. (NYSE: APRN) today announced the appointment of Amit Shah to its Board of Directors, effective immediately, bringing over two decades of e-commerce and direct-to-consumer marketing expertise as the company continues to build out its marketing, technology, customer acquisition, and user experience as part of its accelerated growth strategy.
About Amit Shah
From 2020 to 2021, Mr. Shah served as President of 1-800-Flowers.com, where he was responsible for leading the overall management of the brand. From 2017 to 2020, he served as its CMO and was responsible for its overall marketing strategy across online, digital, and social channels. In 2019, he was awarded “CMO of the Year” in North America by the Consumer Goods Institute. From 2010 to 2017, Mr. Shah held other various marketing and product positions at 1-800-Flowers.com.
Before joining 1-800-Flowers.com, Mr. Shah held a variety of strategy, growth, and product roles after starting his career at McKinsey & Company in Boston. He has served on the North America Board of Directors and Executive Committee of the Mobile Marketing Association since 2013, a marketing trade organization with 800-member companies globally. He has provided leadership counsel to leading technology companies through the Google Retail Advisory Committee and Twilio Customer Advisory Panel and is a trusted advisor to several start-ups.
“Blue Apron has gone through a big transformation over the past two years, under great leadership,” said Mr. Shah. “I look forward to joining the accomplished team and helping guide the company through the next phase of its growth strategy.”
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection, and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion.
For more information: https://www.blueapron.com/
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