– USA, UT – Black Rifle Coffee Company (NYSE: BRCC), a veteran-founded, mission-driven premium coffee and beverage company, announced the appointment of Mel Landis to its Board of Directors, effective September 15, 2025.
About Melvin Landis
Mel Landis serves as President of OLIPOP, Inc., where he has held operating responsibilities for the company since November 2024. Before OLIPOP, he was President of MFL Consulting, LLC (2022–2024) and CCO for BodyArmor Sports Nutrition LLC (2019–2022). Earlier in his career, he held multiple senior executive roles at The Coca-Cola Company, including President of the Minute Maid Business Unit for Coca-Cola North America, SVP of Business Transformation, and Chief Retail Officer at Coca-Cola Refreshments. He also served as Chief Marketing and Customer Officer at Coca-Cola Bottling Company Consolidated from 2004 to 2010. Mr. Landis began his career in sales and retail roles at The Clorox Company and Kraft General Foods.
Mel Landis earned a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill. With this appointment, the Company’s Board includes seven independent directors.
About Black Rifle Coffee Company
Black Rifle Coffee Company is a Veteran-founded premium coffee company and lifestyle brand serving beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops its explosive roast profiles with the same mission focus it learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.
For more information: https://www.blackriflecoffee.com/
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