– USA, UT – BRC Inc. (NYSE: BRCC), a mission-driven premium coffee company, today announced the appointment of Roland Smith as Executive Chairman, effective immediately, succeeding Founder Evan Hafer, who is continuing as CEO and a Board member.
Mr. Hafer commented: “As we continue to encounter more customer demand and expand across new sales channels, we’re committed to building the best possible team to serve Black Rifle Coffee’s growing community. Roland has been a great partner to our management team since joining the Board. His experience operating at the highest levels of the consumer-packaged goods, fast casual, and retail sectors has positioned us to pursue new paths to expansion and value creation. Additionally, his background as a veteran of our nation’s armed forces has helped him fully understand and support our mission. By appointing Roland as Executive Chairman, the Board is making it easier for him to work seamlessly with Tom, myself, and others on growth initiatives, the build-out of our outposts and B2B channel, and other efforts that support our mission.”
About Roland Smith
Roland Smith is a proven leader in the consumer-packaged goods, fast casual, and retail sectors and has spent more than two decades serving as a CEO and Chairman of both public and private companies. Mr. Smith has been a member of Black Rifle Coffee’s Board since it became a public company. He has a strong track record of growing revenue, increasing profits, managing complex integrations, and transforming companies for future success.
Mr. Smith is currently Chairman of the Board of Jack’s Family Restaurants, Inc. and Director of Caliber Inc. He previously served as Chairman and CEO of Office Depot, Inc., President and CEO of Delhaize America, LLC, the U.S. division of Delhaize Group, President and CEO of Wendy’s/Arby’s Group, Inc., CEO of Wendy’s International, Inc., and CEO of Arby’s Restaurant Group Inc. Additionally, Mr. Smith was Chairman of the Board of Carmike Cinemas, Inc., and a Director of Dunkin’ Brands Inc.
Mr. Smith said: “I’m honored that my fellow directors have entrusted me with the executive chairmanship during this exciting time in Black Rifle Coffee’s history. Additionally, I’m looking forward to working even closer with Evan, Tom, and the entire organization to support the Company’s tremendous growth trajectory and important mission. I see significant opportunities for us to reach more customers through new channels and additional distribution points. Given my experience and relationships across the sector, I’m confident I can help our incredibly talented team realize that potential in the quarters and years to come.”
Mr. Smith is a graduate of the U.S. Military Academy at West Point and served in the U.S. Army in the Transportation and Aviation Corps as a platoon leader, executive officer, deputy director of Army programs, aviation maintenance officer, and pilot.
About BRC Inc.
Black Rifle Coffee Company is a veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle Coffee develops its explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders, and the American way of life.
For more information: https://www.blackriflecoffee.com/
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