– BELGIUM, Brussels – Zentrick NV (http://zentrick.com), the leading video engagement platform, has closed a $3 million Series A financing round from Fortino to accelerate the company’s growth and international expansion.
Founded in 2010, Zentrick’s self-service, customizable platform enables brands and media companies to engage in a measurable way with their video audiences by adding contextually relevant actions inline to the video content. The software allows customers to quickly create branded experiences out of any video by adding social rewards, real-time commerce, dynamic related content, inline gamification, timed surveys, embedded contact forms, mobile app downloads, localized store finders, social feeds and more. This all while publishing seamlessly to their websites, various social networks and paid media formats both on desktop and mobile devices. The company has enabled key customers like Unilever, Volkswagen, News Corp, Unicef and Liberty Global to grow viewer time spent up to 500%, reach conversion rates of up to 30% and reduce creative cycles from weeks to days.
“We’re excited to add Fortino as one of our investors. Working with them towards the closing of this financing round has been an amazing experience. Their guidance and global network, will help accelerate our business and take Zentrick to the next level.”, says Pieter Mees, cofounder and CEO. “As we rapidly expand our international customer base and launch new product innovation, Fortino’s continued support allows us to deliver a world-class platform that keeps amazing our clients, as they’ve come to expect from us.”
“Zentrick is a young and innovative Flemish company with a strong foothold in the US. Zentrick is focused on helping companies communicate a lot more effectively through interactive advertising and other for interactive video applications. This is a key differentiator for companies and organizations to communicate via the internet.”, says Duco Sickinghe, Managing Partner at Fortino, who will join the Zentrick Board of Directors. “Zentrick has already proven its capabilities in the North American, Western Europe and Scandinavian market. We are proud to be investors in Zentrick and to be associated with its founders. Their management is an example of great talent and entrepreneurship.”
Zentrick (zentrick.com), headquartered in Belgium with offices in New York, is a technology company helping brands and media companies to succeed in online video. The company’s self-service online platform has already proven to lift video engagement and conversion for major clients by quickly adding interactive elements like social rewards, real-time commerce, dynamic related content, inline gamification, timed surveys, embedded contact forms, mobile app downloads, localized store finders and social feeds to any and all of their videos. Support for distribution across desktop and mobile devices, across social platforms, media buys and owned websites, enables users to activate interactive video into any content or advertising strategy. An easy-to-use interface combined with affordable licensing, makes the platform accessible to the least tech-savvy business manager and the most creative marketers and agencies.
Fortino is an investment company, recently set up by Duco Sickinghe, aiming to support young and ambitious entrepreneurs and companies. Combining strong management backgrounds, extensive global networks and leading success in innovation, Fortino aims to help its portfolio companies accelerate, grow and scale their businesses. Next to investments, Fortino’s core activities include advisory, training and coaching for non portfolio companies. Mr. Sickinghe has held key management positions at companies like HP, NeXT, Wolters-Kluwer and Telenet (a Liberty Global company). Next to Duco Sickinghe, Fortino’s management team includes Renaat Berckmoes and Baudouin Jolly as partners.
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