YouGov announces Steve Hatch to join as CEO while Stephan Shakespeare to step into Non-Executive Chair role

– UK, London –  YouGov PLC (LON: YOU), the international research and data analytics group, today announced the appointment of Steve Hatch as CEO effective on 1 August 2023, to succeed Stephan Shakespeare who will assume the role of Non-Executive Chair.

Roger Parry will therefore be standing down from the role of Non-Executive Chair on 31 July 2023, while Nick Prettejohn will take on the role of Senior Independent Director on 1 August 2023.

Stephan Shakespeare, CEO and Non-Executive Chair Designate said: “It is a pleasure to welcome Steve to YouGov. I am confident that I will be handing over the reins with YouGov in its strongest-ever position and with a clear strategy to realize our vision of building the world’s leading marketing data and research platform. It will be an honor to step into the role of Non-Executive Chair in August and continue my journey with the Company. I am hugely excited for what the future holds for YouGov.”

About Steve Hatch

Steve Hatch has over 30 years of experience leading high-growth marketing, media, and technology companies. He was appointed as Facebook’s first Regional Director for the UK in 2014, overseeing a fundamental evolution of the platform. In 2016, Steve became Meta’s VP for Northern Europe managing all business operations and strategy for the region, driving the introduction of Meta’s e-commerce products and development of the company’s insight tools.

Before joining Facebook, Steve spent 15 years at WPP, his final role being CEO of media agency, MEC, which he led to become Agency of the Decade in 2013. Before joining WPP, Steve worked in strategy roles at Omnicom and Y&R.

Steve is currently a Non-Executive Director at Reach plc, a position he has held since 2015. Steve will be stepping down from this role before he joins YouGov.

Steve Hatch said: “YouGov is a business I have closely followed and admired for some time. The company is in a strong position with a clear strategic direction and significant investment in technology and international reach driving robust client demand and consistent top-line growth performance in recent years. I look forward to working closely with Stephan, the wider Board, and the full YouGov team on the great opportunities ahead in the third strategic growth plan as we look to create further value for customers, partners, shareholders, and colleagues.”

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world’s most recognized brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India, and Asia Pacific, we have one of the world’s largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.


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