– INDIA, Mumbai – YES Bank Limited (LSE:16ER, NSE:YESBANK), India’s fourth largest private sector Bank announced the appointment of Dr. Pratima Sheorey as an additional Non-Executive Director on the Board of YES BANK, with effect from April 26, 2018.
The shareholders’ of the Bank would consider the appointment of Dr. Pratima Sheorey as an Independent Director on the Board of YES BANK, at the ensuing Annual General Meeting of the Bank, in terms of the provisions of the Companies Act, 2013.
Dr. Sheorey has over 21 years of experience in Academics (Marketing), Consumer behaviour, Market Research, Training and Customer Insight mapping. She is currently the Director of Symbiosis Centre for Management and Human Resource Development (SCMHRD), a leading B-school in Pune. She has also served as Director of Symbiosis Institute of International Business (SIIB) from April 2013 to August 2013. Dr. Sheorey was a full time Faculty at SCMHRD as Associate Professor in the Department of Marketing from July 2007 till April 2013 as well as a Visiting Faculty from June 1999 till January 2001 and Full time faculty from January 2001 till July 2003. She has also been associated with Hero Corporate Services Limited, ORG – MARG (The Nielson Company) and IMRS India Ltd for Research.
Dr. Sheorey brings with her extensive research on Consumer behavior, Customer loyalty, Market research across consumer focused sectors, with a specific emphasis on creating an all-round experience in customer engagement. She has co-authored numerous papers for Journals and has also co-authored a chapter, ‘A conceptual framework for determining brand attitude and brand equity through text analytics of social media behavior’ in Encyclopedia of Information Science and Technology. Dr. Sheorey is a Ph.D. in Marketing and is a MBA (Marketing) from Pune University. She is a Bachelor of Science (Microbiology) from Pune University and qualified USG NET in 2012.
Speaking on the occasion, Mr. Rana Kapoor, MD and CEO, YES BANK, said, “Dr. Pratima Sheorey is a senior & experienced academician and practitioner, highly respected in the Education sector for her marketing acumen as Director of SCMHRD. We look forward to her guidance as member of the Board of Directors at YES BANK towards helping augment the YES BANK Brand in its next phase of growth thereby translating the mind-share to a growing market share.”
About YES BANK
YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.
For more information : yesbank.in
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