Whoop adds Eric Liaw to its Board along with raising $100m Series E financing led by IVP, bringing valuation to $1.2b

– USA, MA –  WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation led by IVP alongside SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, Collaborative Fund, Thursday Ventures, Nextview Ventures, Promus Ventures, Cavu Ventures, D20 Capital, and LionTree Partners, all participating in the round.

Concurrent with the financing, Eric Liaw, General Partner at IVP, has joined the Board of Directors.

“WHOOP has built best-in-class wearable technology and an aspirational brand that have propelled the company to an impressive period of hypergrowth,” said Eric Liaw, General Partner at IVP and Board member. “We are excited to partner with a strong leadership team as WHOOP continues to revolutionize the market for human performance.”

Professional athletes investing include 2x NBA Finals MVP Kevin Durant, 11x Pro Bowler Larry Fitzgerald, Super Bowl MVP Patrick Mahomes, 2x Super Bowl MVP Eli Manning, 4x Major Champion Rory McIlroy, and Major Champion Justin Thomas.

This new round of investment follows a period of tremendous growth for the WHOOP membership and overall business, and it will unlock new opportunities for the company. WHOOP will primarily invest these new funds in product and software development, global expansion, and membership services.

“We will continue to make WHOOP the best product experience for measuring and improving health,” said Founder & CEO, Will Ahmed. “Human performance is a new category and WHOOP has emerged as both the pioneer and market leader. We’re proud to partner with IVP and other prominent investors who share our vision.”

WHOOP has more than 330 employees, including over 200 new hires in 2020, and has raised more than $200 million to date.

About WHOOP

WHOOP, the human performance company, provides membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston.

For more information: https://www.whoop.com/

About IVP

With $7 billion of committed capital, IVP is one of the premier later-stage venture capital and growth equity firms in the United States. Founded in 1980, IVP has invested in over 400 companies with 115 IPOs. IVP is one of the top-performing firms in the industry and has a 39-year IRR of 43.1%. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions, and select public market investments. IVP investments include such notable companies as AppDynamics, Coinbase, Compass, CrowdStrike, Datadog, Discord, Dropbox, GitHub, Glossier, Grammarly, HashiCorp, Hims & Hers, HomeAway, The Honest Company, Klarna, LegalZoom, Looker, Marketo, MasterClass, Mindbody, MuleSoft, Netflix, Personal Capital, Podium, Rubrik, Slack, Snap, Supercell, Tanium, TransferWise, Twitter, UiPath, Yext, ZenDesk, ZipRecruiter, and Zynga.

For more information: https://www.ivp.com/

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