– USA, KY – Viamedia, the cable industry’s leading independent cable rep firm and provider of online advertising services, today announced that Jeff Carter has been named Vice-Chairman of its Board of Directors.
Carter co-founded Viamedia and is currently its President & CEO. He will continue to be a significant shareholder in the company, will play a key role in recruiting and assimilating a new president and CEO, and continue to play an active role in business strategies and key client relationships.
“As a co-founder of Viamedia, this has been both a rewarding and successful journey,” said Jeff Carter. “To see the growth and technical advancements our company has experienced and respect earned from our peers for the way in which we have ingrained integrity, honesty and morals in our business dealings while growing this organization has been humbling. I am proud of the company we have built and the reputation for excellence that Viamedia has upheld over the past twelve years.”
Since its founding in 2001, Viamedia has become the largest independent full-service provider of cable television and online sales services. Viamedia operates in 57 markets and works with more than 130 ad-supported cable networks and 49 video partners to deliver advertising to more than 3 million households. Viamedia also deploys SEM, SEO, portal advertising and pre-roll video ads on the internet.
Jeff will continue to lead Viamedia as President & CEO until the search is complete and will ensure a smooth transition to the new CEO prior to shifting to his new role as Vice Chairman. There is no set date for this.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.
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