– USA, WA – Usermind, the leading journey orchestration platform provider, today announced it raised $14m funding led by WestRiver Group alongside current investors including Andreesen Horowitz and Menlo Ventures.
Concurrent with the financing, Laurel Buckner, Managing Director with WestRiver Group joined Usermind’s Board of Directors.
“Usermind has joined the WRG portfolio at a time when digital transformation is front and center for virtually all companies and industries,” said Laurel Buckner, Managing Director with WestRiver Group. “Finding ways to grow and retain customers can be challenging. Usermind is uniquely positioned to bring data and technology together to enable this digital transformation and deliver an unparalleled level of personalization.”
To support this transformation, the Usermind team grew in 2020 with key hires including Bryant Hoopes as its Senior Director of Customer Success and Gary Davis as its Chief Marketing Officer. Hoopes joins Usermind after working in the analytics, optimization, and personalization space for nearly two decades. Hoopes led multiple professional service teams during his five-year tenure with Adobe including Data Science, Analytics & Personalization across North America. Before joining Usermind, Davis spent over ten years at Intel Corporation and McAfee, LLC where he served as vice president of global consumer marketing and chief security evangelist. Along with Hoopes and Davis, the company hired several backend, user experience, and data science engineers.
“2020 was a challenging year requiring that we rethink our go-to-market strategy and plans as realities tied to the pandemic dramatically impacted by first slowing and then dramatically accelerating our market,” said CEO, Michel Feaster. “Those essential pivots and continued investment in our people and technology-enabled us to seize this remarkable opportunity as category leader of orchestration as reflected in the ‘Journey Orchestration Platforms,’ Forrester Wave published in June of 2020.”
About Usermind
Usermind, the leader in Journey Orchestration, helps companies acquire, grow, and retain customers through personalization by making data, technology, and channels work in harmony. By empowering teams to build and orchestrate personalized experiences at scale, Usermind improves efficiency and creates customers that are happier, more loyal, and more profitable.
For more information: https://www.usermind.com/
About WestRiver Group
WestRiver Group is a collection of investment funds providing integrated capital solutions to the global innovation economy. The Seattle-based venture debt and equity company boasts a growing portfolio of investments in technology, life sciences, energy, and experiential sectors.
For more information: https://www.wrg.vc/
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