– USA, IL – United Airlines Holdings, Inc. (NASDAQ: UAL) today announced the appointment of Michelle Freyre to its Board of Directors.
“We are excited to welcome Michelle to the Board of Directors and look forward to the valuable insight and experience she will bring to United. For the last two decades, Michelle has guided some of the most prominent brands in corporate America and her sophisticated understanding of large brands to serve the needs of customers is valuable experience that will benefit United and our Board of Directors,” said Board Chairman, Ted Philip.
About Michelle Freyre
Michelle Freyre serves as President of global Brands, Clinique, and Origins, at The Estée Lauder Companies, where she is responsible for guiding the brands’ overall strategic vision and driving global growth.
“I am honored to join the Board of Directors at United Airlines and contribute my brand-building experience, global perspectives and passion for serving discerning consumers to such an iconic, transformative and prominent brand,” said Michelle Freyre. “As someone who is focused on a consumer-centric approach, I admire the elevated experience United Airlines offers to its consumers around the world. Furthermore, I am humbled to have this opportunity to represent my Latina community.”
Michelle Freyre has a proven track record of leading influential brands and has been recognized by Fortune, Bloomberg, and the Association of Latino Professionals For America as one of America’s Most Powerful and Influential Latinas in Business. In her role overseeing Clinique and Origins, Freyre has led brand initiatives to reach new consumers across different generations, while preserving the iconic essence of the brands. Her personable leadership style and commitment to leading with empathy and authenticity foster an inclusive culture across Clinique, Origins, and The Estée Lauder Companies.
Previously, Michelle Freyre spent 20 years at Johnson & Johnson in various roles across marketing and sales, including as President, Uthe .S. Beauty, and J&J Consumer Health Products division. Before her service with J&J, Michelle held Brand Marketing positions with other companies including Pepsi-Cola Company.
Michelle Freyre holds a B.A. from Yale University and an MBA from Harvard Business School.
About United
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco, and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world.
SOURCE: www.united.com.
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