– USA, NY – TripleLift, the ad tech platform elevating digital advertising, today announced the appointment of Adolfo Villagomez and Tony Wells to its Board as Independent Directors.
Both individuals are incredibly accomplished and have worked for decades at some of the world’s leading brands, including Verizon and Home Depot. Their additions to the board will further TripleLift’s ability to deliver in the retail media and data addressability spaces.
About Adolfo Villagomez
Adolfo Villagomez is the CEO of Progress Residential, a leading provider of single-family rental homes in the United States with approximately 100,000 homes under management. In that role, he and his team are leveraging technology and data to transform the home rental industry by delivering innovative and scalable solutions that create an outstanding experience for residents.
Before joining Progress Residential, Adolfo served as President of The Home Depot’s online business and CMO for the company’s U.S. Retail operations. At The Home Depot, he was responsible for all digital activities including homedepot.com, an industry-leading eCommerce operation that achieved more than $20 billion in sales in 2021. He also oversaw all marketing and branding activities at The Home Depot, including the company’s media network. He previously held roles at McKinsey & Company and DuPont.
“Native advertising comprises solutions at the intersection of creative formats, media inventory, and targeting capabilities, each of which is precisely what’s needed to win in retail media,” said Adolfo Villagomez. “When I first dug into the strategy and offerings TripleLift has built, it was clear that they have what the retail sector needs.”
Adolfo Villagomez holds a Master’s Degree in Business Administration from the Yale School of Management and a Bachelor’s Degree in Chemical Engineering from the Universidad Nacional Autónoma de México (National Autonomous University of Mexico).
About Tony Wells
Tony Wells is a longtime executive in the advertising industry. He most recently served as SVP, Marketing, and CMO at Verizon where he was valued for his skills in business development and forging strategic alliances with top brands. Before Verizon, Wells served as CBO at USAA and also as CMO at Schneider Electric, ADT, and 24-Hour Fitness. He has also held senior roles at Visa and Nissan. He is a current member of the Board of Directors of Yelp and served on the boards of the Association of National Advertisers (ANA) and The NY Ad Club.
“As someone who has worked at the intersection of media and data for many years, I know first-hand the importance of bringing new solutions to market for advertisers and publishers alike,” said Tony Wells. “TripleLift’s new audience-targeting product will help solve the addressability challenge facing the entire industry. I am eager to work with the team to solve this broad-based problem.”
Tony Wells is a graduate of The United States Naval Academy at Annapolis and served for 5 years in the United States Marine Corps as an infantry officer.
About TripleLift
TripleLift is one of the fastest-growing companies in the digital media sector. Born as a programmatic native ads company in 2012, its continuous innovation has led to new products for online video, connected television, and display formats. In the year since it bought data activation platform 1plusX, the company has turned that technology into a new audience targeting products that benefit publishers and advertisers in cookie-constrained environments. The company is also leveraging its experience serving large social and search platforms by offering those exact solutions to customers across the fast-growing retail media ecosystem.
SOURCE: TripleLift
- Disclaimer - News, data, and statements included in this release are intended exclusively for general information purposes. Talent4Boards does not guarantee that news is accurate or about the correct person and accepts neither liability for the consequences of the reader’s reliance, nor responsibility for the accuracy of the information. Nothing in this release should be considered for decisions about referred securities. Products and brand names may be trademarks or registered trademarks of their respective owners.
