Toya adds Meredith McPherron to its Board along with raising $4m funding led by Drive by DraftKings

– ISRAEL, Tel Aviv –  Toya, the leading Roblox-focused gaming and female-founded gaming studio, today announced a $4 million funding round led by Drive by DraftKings, alongside gaming and media funds, Remagine Ventures and Powerhouse Capital also participating. The investment was joined by 1Up Ventures led by former Xbox executive Ed Fries, early Roblox investor Craig Sherman, and NFL legend Eli Manning.

Concurrent with the financing,  Drive-by DraftKings CEO and Managing Partner Meredith McPherron is joining the Board of Directors.

“Toya has put together the best team in the market for metaverse content, and has been getting significant traction to its content,” said Meredith McPherron. “I’m incredibly excited about Toya’s focus on the Roblox economy, which is growing to be a major content platform. The company’s message of diversity and inclusion has allowed it to reach [30%] of girls in the US, with engagement metrics which eclipse other forms of media.”

The new funding will help Toya enhance the company’s current product offering, integrate new titles onto its growing platform, and expand its hiring and partnerships efforts.

“The creator economy is booming, and great content is in high demand. Toya’s ability to create breakaway hits helped us to attract a dream team of backers,” said Co-Founder and CEO, Anat Shperling. “With this new funding, we’ll be able to accelerate our product development and go-to-market plans, giving Roblox gamers beautiful, fun, and diverse gaming experiences.”

About Toya

Toya is a female-led studio partnering with the biggest platforms in the gaming industry to develop and promote games that reflect equal opportunities, diverse characters, and more dynamic storylines across the gender spectrum. The Tel Aviv, Israel-based studio was founded in 2017 and has released 30 games. Toya creates diverse and inclusive content for the metaverse generation.

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About Drive by DraftKings

Drive by DraftKings is a multi-stage venture capital firm that invests in SportsTech and Entertainment. Our founding partners include DraftKings, General Catalyst, Accomplice, and Boston Seed Capital. Drive by DraftKings is unique among investment firms as a fully independent and highly strategic venture capital partner. Together with inspired founders pushing the frontier of new markets and categories, we will drive the future of sports, gaming, and media.

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