– USA, CA – The Trade Desk, Inc. (NASDAQ: TTD), the global advertising technology leader, today announced the appointment of Co-Founder and CTO, Dave Pickles to its board of directors.
His appointment to The Trade Desk board follows the decision of Brian Stempeck, the former Chief Strategy Officer, to step down from the Board.
Additionally, the company also announced that a current board member, Lise Buyer, has been appointed as the lead independent director.
“As my co-founder and as the most innovative mind in adtech, I’m thrilled to have Dave join our board of directors,” said Jeff Green. “Not only has Dave been instrumental to our growth over the last decade as we have emerged as the industry’s leading independent DSP, he has also pioneered a range of initiatives across our industry — in areas such as CTV, supply chain quality, and identity — that enable our industry to grow based on common standards and trust.”
About Dave Pickles
As Co-Founder and CTO Pickles oversees all aspects of the company’s industry-leading demand side platform, including engineering, product innovation and data science. In addition, Pickles has been a leader in industry-wide initiatives to improve security, privacy and trust across the digital advertising ecosystem, most recently with the Unified ID 2.0 solution to replace third-party cookies.
The first CTO, Pickles co-founded The Trade Desk with CEO, Jeff Green, in 2010.
Pickles has spent his entire career building real-time internet delivery systems. In 2007, he joined AdECN, the ad exchange eventually acquired by Microsoft. He and his team built the entire AdECN federated exchange in less than seven months – a technology architecture that remains widely used today. Prior to AdECN, Dave was a senior engineer at internet telephony startup, CallWave, Inc.
“I’m excited to join The Trade Desk Board of Directors at an exciting time for our company and for the Open Internet,” said Dave Pickles. “We have an opportunity to play a leadership role as digital advertising matures, and I look forward to contributing my perspective and expertise to Jeff and the board in this new role.”
Dave received a B.S. in Computer Science from the University of California, Santa Barbara. He lives in Ventura County, California with his wife and children.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
For more information : https://www.thetradedesk.com/us
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