– USA, NV / CANADA, Vancouver – TAAT® Global Alternatives Inc. (CSE: TAAT | OTC: TOBAF | FRA: 2TP) today announced the appointment of Michael Saxon to its Board of Directors as CEO, effective immediately, succeeding Setti Coscarella who resigned from the Board and as CEO.
About Michael Saxon
Michael Saxon has been on the TAAT® Advisory Board since late 2020. With considerable experience in attaining profitable market penetration for tobacco products in the United States and several international markets, Mr. Saxon is expected to be instrumental to the Company’s ability to scale the footprint of TAAT® at a global level. Former CEO Setti Coscarella will remain available to the Company as an Advisor.
Michael Saxon is an accomplished consumer products executive with over 25 years of experience growing Fortune 100 businesses in the United States, Europe, and Asia, having successfully influenced government policy and led business units with full P&L responsibility from USD $100 million to USD $3 billion while operating in different regulatory systems. His career reflects a demonstrated history of setting record income and market share results in a wide range of market conditions and succeeding in various go-to-market models, including wholesale, distributor, and DSD. He brings a strong, innovative mindset from his experience creating new products and brands and having been the catalyst for successful large-scale transformation initiatives to drive organic growth and executing M&A transactions to enter new markets. Mr. Saxon served in various positions for over 20 years with Altria Group and Philip Morris International (PMI). Most recently, he helped create Trolley Ventures, a Richmond, VA venture capital firm investing in early-stage start-ups.
“I’m excited to be joining the TAAT® team,” said Michael Saxon. “This is an exhilarating time in our industry, and TAAT® is positioned to be a disruptor. With about eighteen months of actual market and consumer feedback, I believe TAAT® is in an ideal position to accelerate its commercialization efforts. This will include focusing our efforts on the large and profitable USA market, while our product development team leverages their capabilities to develop other Beyond Tobacco™ products that can further disrupt the USA and other international markets. There is a tremendous market opportunity for the company, and I am eager to launch new initiatives to accelerate adult consumer adoption of TAAT®.”
About TAAT® Global Alternatives Inc.
TAAT® develops, manufactures, and distributes alternative products in categories to include tobacco, hemp, kratom, and other emerging segments of the CPG industry. Its flagship product is a nicotine-free, tobacco-free cigarette with a patent-pending base material formulation, sold in over 2,700 U.S. stores. With over CAD $80 million in overall net revenue in 2021, TAAT®’s facilities include a manufacturing plant in Nevada, as well as a distribution centre and multiple convenience stores in Ohio.
For more information, please visit http://taatglobal.com.
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