– CANADA, Calgary – Symend, the leader in Behavioral Engagement Technology, today announced the appointment of Braxton Carter to its Board of Directors, bringing over 25 years of experience as a senior executive, most recently serving as EVP and CFO at T-Mobile.
About J. Braxton Carter
Braxton Carter led the financial organization at T-Mobile for nearly a decade, where he steered the carrier’s customer growth into record financial results. He was also part of the team of top executives at the company responsible for leading its ascension as a top wireless carrier in the US market. Before that Carter was CF and vice-chairman for MetroPCS until its acquisition by T-Mobile in 2013. While at MetroPCS and before his promotion to CFO, Carter also served as VP of Corporate Operations.
About Symend
Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement Technology delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Symend’s solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life. Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States, and Latin America.
For more information: https://symend.com/
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