– UK, Wilmslow – Sosandar PLC (LON: SOS), the online women’s fashion brand, today announced the appointment of Jon Wragg to its Board as an Independent Non-Executive Director with immediate effect.
“We are delighted to welcome Jon to the Board of Sosandar. Jon brings extensive experience in fashion retail, partnerships and leveraging digital capabilities. He was at Littlewoods when online fashion retailing first came to prominence and has vast knowledge of running a successful e-commerce business. We look forward to benefitting from his guidance over the coming years as the Group continues to execute on its growth strategy and looks to realise its vision of becoming the go-to one-stop shop for fashion forward women.” said Board Chairman, Bill Murray.
About Jon Wragg
Jon Wragg is an experienced senior executive with a track record of driving growth in consumer businesses through digital channels. He has worked with global brands across multiple product categories, with substantial experience in the fashion industry, leading his brand development and the management of premium brands.
From April 2014 to September 2021, Jon Wragg held several executive roles with Superdry plc, including e-Commerce and Wholesale Director and Global Wholesale Director. During his time at Superdry Jon oversaw rapid sales and profit growth with e-commerce sales tripling in three years; and sales doubling in the larger Wholesale division over three years. In addition, he helped establish global partnerships through which circa 500 franchise stores were opened across 65 countries.
Before this, Jon Wragg spent seven years at ASDA Walmart and 26 years at Littlewoods SDG Ltd (now The Very Group) where he led a team of 260 to develop, procure and trade the product portfolio of a £1bn business and was responsible for creating a portfolio of new web-based niche businesses.
Jon is currently an Independent Non-Executive Director of Manchester Airport Group, appointed in part for his digital experience, and is a member of the company’s Audit, Nomination, and Corporate & Social Responsibilities Committees.
About Sosandar plc
Sosandar is one of the fastest-growing women’s fashion brands in the UK targeting style-conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive products designed in-house.
Sosandar’s product range is diverse, providing its customers with an array of choices for all occasions across all women’s fashion categories. The company sells through Sosandar.com and has brand partnerships in place with Next, John Lewis, Marks & Spencer, and The Very Group.
Sosandar’s strategy is to continue growing brand awareness and expand its customer database whilst also further driving its high levels of customer retention. This is achieved through its exceptional products, seamless customer experience, and impactful, lifestyle marketing activities all of which are underpinned by combining innovation with data analysis.
For more information: https://www.sosandar.com/
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