Skyword appoints Mindel Klein to itsBoard of Directors

– USA, MA –  Skyword, the leading content creation software, and services company, today announced the appointment of Mindel Klein to its Board of Directors, bringing a deep understanding of brand building, digital marketing, capability development, and organizational transformation to the board.

About Mindel Klein

Klein is a global brand-building and digital marketing trailblazer with decades of experience in marketing. She spent 27 years at Colgate-Palmolive in leading roles such as Director of Integrated Marketing Communications covering North America; Worldwide Director of Global Digital Marketing; and General Manager, Integrated Marketing Communications, Brand Experience, and Digital for North America. In her most recent role, Klein was responsible for leading in-house and agency teams across the company’s oral care, personal care, and home care categories.

As a Digital marketing innovator, Klein has been at the forefront of driving the evolution of marketing through every iteration of web technology. She has a strong pulse on the challenges and opportunities facing today’s CMOs and has been a key customer of marketing technology services for most of her career. She is passionate about all aspects of digital marketing as a critical enabler in building brands and driving business.

“I’m thrilled to be joining the Skyword Board of Directors. As a customer of Skyword for many years, I saw first-hand the power of content marketing to strengthen brands and the valuable role that Skyword played in helping us drive our marketing objectives,” said Mindel Klein. “As content marketing advances, I look forward to joining the Board to help and advise the team on how to further build their business to meet evolving customer needs.”

About Skyword

Founded in 2010, Skyword helps enterprise brands deploy and manage strategic content programs that establish lasting customer growth. Skyword’s content creation technology, elite creator network of storytellers and subject matter experts, and managed services help brands influence customers more effectively across their entire digital experience.

A private company headquartered in Boston, Massachusetts, Skyword has helped industry-leading brands create and publish more than one million original pieces of content designed to build loyal audiences and drive business growth for their brands.

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