– USA, CT – SiriusDecisions Inc., a leading subscription-based research and advisory services firm focused on sales and marketing best practices, today announced that it has received an investment from JMI Equity, a growth equity firm focused on investing in leading software and technology-enabled services companies. John Neeson and Richard Eldh, Managing Directors and Co-Founders of SiriusDecisions will retain a majority ownership position in the company and will continue to lead SiriusDecisions.
The company, which was founded in 2001, empowers the world’s leading sales, marketing and product leaders to make better decisions, execute with precision and accelerate growth. Through its research and data-driven advisory, consulting and learning products and services, SiriusDecisions helps its subscribers understand and better utilize the expanding number of sales and marketing channels through which they engage with their consumers. Its offerings include technology-focused advisory services, data benchmarking, professional events, research-informed consulting, and online and on-demand courses. SiriusDecisions’ customers are among the largest and most sophisticated business-to-business marketers in the world, including Adobe, Cisco, GE, HP and IBM.
“We are pleased to welcome JMI as our first institutional investor,” said John Neeson, Managing Director and Co-Founder of SiriusDecisions. “JMI has a tremendous amount of experience helping companies in our space and at our stage of development. They have worked closely with a number of relevant companies, including Eloqua, META Group and Unica, to enhance their infrastructure, recruit and retain talented executives and grow the business through product and service expansion. We’re looking forward to their contributions.”
“Today’s announcement is a testament to the hard work and dedication of so many people since our founding more than 12 years ago,” said Richard Eldh, Managing Director and Co-Founder of SiriusDecisions. “We thank our employees, customers and partners for their support. We also are excited for our future and believe our new partnership with JMI will bring more opportunities for our company to broaden and deepen the assistance we provide to sales, marketing and product professionals who are working to stay ahead of a rapidly evolving landscape.”
Harry Gruner, Founder and Managing General Partner of JMI, and David Greenberg, Principal of JMI, will serve on SiriusDecisions’ Board of Directors. “The ongoing trend toward greater sophistication and complexity in sales and marketing processes continues to create attractive investment opportunities,” said Mr. Gruner. “John, Rich and their team have built a business that is at the forefront of helping executives make sense of this increasing complexity, and we are excited to work with them to help them identify and execute on the multiple growth opportunities in front of them.”
About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
About JMI Equity
JMI Equity is a growth equity firm focused on investing in leading software and technology-enabled services companies. Founded in 1992, JMI has invested in more than 110 businesses in its target markets and has over $2.1 billion of committed capital under management. JMI provides capital for growth, recapitalizations, acquisitions and buyouts. Representative investments include DoubleClick, Eloqua, Halogen, PointClickCare, PowerPlan, ServiceNow and Unica.
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