– USA, IL – Simple Mills, today announced the addition of Sheryl O’Loughlin to its Board of Directors.
About Sheryl O’Loughlin
Sheryl O’Loughlin is an accomplished entrepreneur, CEO, author, and board member bringing extensive experience leading fast-growing, innovative consumer products companies. In her new role, Sheryl O’Loughlin will provide strategic counsel and guidance to help support Simple Mills in scaling the company to the next level, creating opportunities for the brand to have a more significant positive impact on its mission to advance the holistic health of the planet and its people.
A seasoned leader with more than 30 years of experience scaling CPG companies, Sheryl O’Loughlin previously served as the CEO of both Clif Bar & Company and REBBL, and Co-Founder and former CEO of Plum Organics. During her time at REBBL, a super herb adaptogen beverage, Sheryl O’Loughlin architected a product innovation, distribution, and velocity strategy that grew revenue 23-fold and increased margins by 20 points. This growth allowed the brand to work toward a regenerative, supply chain and donate $1 million to Not For Sale, a nonprofit dedicated to co-creating a future without human trafficking. Alongside her outstanding leadership roles, O’Loughlin shares her entrepreneurial skillset with the Simple Mills team as the former Executive Director for the Center of Entrepreneurial Studies at the Stanford Graduate School of Business and author of “Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart.” She also has experience serving on several other notable CPG brand boards, sitting currently on the boards of PetIQ, Inc. (Nasdaq: PETQ), Miyoko’s Creamery, and S. Martinelli & Co. In this new role, O’Loughlin plans to draw on her expertise to amplify Simple Mills’ mission to pioneer the way the world eats by crafting food with purposeful ingredients intentionally selected to help advance the health of both people and the planet.
“I am honored to be part of the highly-esteemed Simple Mills Board of Directors, especially on the heels of a successful growth year for the company,” said Sheryl O’Loughlin. “I’m a longtime fan of the brand and particularly appreciate how Simple Mills honors the intersection of people and planetary health by utilizing nutrient-dense ingredients and adopting a unique approach to regenerative agriculture that have the potential to build healthy soil. It’s my passion to assist companies like Simple Mills in scaling their business in a way that aligns with their mission and values while providing an example to other companies that an ethical business framework aiming to change our food system can be wildly successful. I’ve dedicated my time and effort to supporting talented leaders like Katlin Smith to achieve their goals, and I’m thrilled at the opportunity to support the Simple Mills team on their journey to helping better the world.”
About Simple Mills
Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with clean, nutrient-dense ingredients and nothing artificial. Celebrating its tenth anniversary this year, the company has disrupted center-aisle grocery categories to become the #1 baking mix brand, #1 cracker brand, and #1 cookie brand in the natural channel1 with distribution in over 28,000 stores nationwide. Its mission is to advance the holistic health of the planet and its people by positively impacting the way food is made.
Simple Mills better-for-you products are sold in more than 28,000 natural and conventional stores across the country. This includes national distribution with top U.S. retailers, including Whole Foods, Sprouts, Target, Walmart, and Costco. In the last five years alone, Simple Mills has entered more than 20,000 new stores, increasing its brick-and-mortar availability by more than 300%. Aside from significant retailer growth, the brand also has a strong e-commerce presence both on Amazon and its website.
For more information: https://simplemills.com/
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