adds Josh Stein and Jesse Robbins to Board along with raising $9.3m Series A funding led by Threshold Ventures

– NORWAY, Oslo –, the developer-focused content platform, today announced that it has raised $9.3M Series A funding led by Threshold Ventures to expand its content platform and further build out its developer community.

Concurrent with the financing which brings the total funding to date to $12.8M, Josh Stein, managing partner at Threshold Ventures and Jesse Robbins, partner at Heavybit will join the board of directors.

“We’re seeing a tidal wave of companies transform and digitize every aspect of their business, but the tools they use limit their progress,” said Josh Stein, partner, Threshold Ventures. “Sanity’s content platform liberates content and content owners by enabling a truly collaborative and customizable experience, while treating content as data to maximize content velocity across all customer touchpoints and surfaces. We’re excited to back the Sanity team and their impressive developer-focused content management platform.”

Alongside Threshold Ventures in the round are Ev Williams, co-founder of Twitter and Medium; Adam Gross, ex-CEO of Heroku; Guillermo Rauch, inventor of NextJS and CEO and co-founder of Vercel; Stephanie Friedman, formerly of Xamarin and Microsoft; and Ben Metcalfe’s newly-launched Monochrome Capital. Sanity’s existing investors include Matthias Biilman and Chris Bach, co-founders of Netlify; Jon Dal CEO and co-founder of Mux; and Edvard Engsæth, co-founder of NURX.

The announcement comes one year after the Company’s seed round of 2.4 million, led by Heavybit inc. and Alliance Venture, both of which participated in the new fundraising round.

“We are thrilled to work with Threshold and welcome Josh Stein and Jesse Robbins to the board,” said co-founder and CEO, Magnus Hillestad. “As content needs have grown more complex, developers, editors and product managers need better tools to manage content. Sanity is designed and built to be extended by developers to give intuitive and efficient real-time content collaboration, and to structure the content for efficient iteration and distribution.”

Sanity has built a dynamic community of more than 25,000 developers, including hobbyists and Fortune 500 companies alike, such as Sonos, Conde Nast, National Geographic Society, Brex, Figma, Cloudflare, Mux, Remarkable, Kleiner Perkins, Tablet Magazine, MIT, Universal Health Services, Eurostar, and Nike.

Since its launch in 2017, Sanity has added a range of features, such as real-time previews, review changes, and workflows, making it the leading developer experience for any content platform on the market and enabling a new standard in collaborative content work. The company has grown to a team of 36.


Sanity is a content platform that helps people and organizations articulate, collaborate, and circulate ideas throughout the content creation process. empowers teams to iterate quickly and flexibly by editing, designing, and coding in parallel. With Sanity Studio, the platform’s open-source editing environment, users can customize the editing experience with JavaScript and a real-time hosted data store. Unlike other content management systems, approaches content as data, so it flows seamlessly across APIs to power any experience. Founded in Norway in 2016 by Magnus Kongsli Hillestad, Even Westvang, Øyvind Rostad, and Simen Svale Skogsrud, Sanity is dual-headquartered in Oslo and San Francisco, with remote team members on four continents.

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