– UK, Manchester – Purple, a global leader in Wi-Fi analytics and indoor location services, announced the appointment of Andy Dancer as Chairman of the Board of Directors.
About Andy Dancer
With an extensive background in technology leadership, cybersecurity, and product innovation, Andy Dancer brings a wealth of expertise to his role as Chairman of the Board. He has led large-scale technology initiatives and driven strategic growth in highly regulated industries. His experience in fintech, identity verification, and digital trust solutions will be instrumental in shaping Purple’s strategic direction, ensuring the Board drives innovation and creates long-term value.
A seasoned technology leader with expertise in business planning, fundraising, and strategic innovation, Andy Dancer has scaled businesses and driven innovation across multiple high-growth technology companies. He previously served as CTO at Tax Systems and was CEO and CTO of Identum Ltd, a Bristol University spin-out that was later acquired by Trend Micro. He holds multiple key leadership roles within the industry and collaborates with investors to accelerate industry advancements and influence the technology landscape.
“I’m thrilled to join Purple at such a pivotal time,” said Andy Dancer. “The way we connect in the real world is evolving, and Purple is at the forefront—simplifying access, increasing security and creating seamless experiences with Purple accounts, SecurePass [a proprietary WiFi feature that allows quick and secure connectivity] and a soon-to-launch app. We have an experienced executive team and a strong Board- the potential here is huge. I’m excited to be a part of it and help drive things forward.”
About Purple
Founded in 2012, Purple improves the way people connect in complex spaces. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.
With solutions in more than 60,000 venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, airports, retail, hospitality, attractions, and transport. We do this to help businesses grow, increasing customer loyalty, and enhancing the visitor experience. Purple can help provide up to a 24 percent increase in visitor return rate, and a 97 percent conversion rate on customer surveys.
For more: https://purple.ai/
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