– USA, NY – Nightfood Holdings, Inc. (OTC: NGTF), the better-for-you snack company addressing America’s $50 billion night snack problem, today announced the addition of Tom Morse to its Board of Directors. Tom is a consumer goods veteran and co-founder of 5-Hour Energy.
“This has been a very exciting and transformational year,” said CEO, Sean Folkson. “Adding Tom Morse to our Board of Directors is another monumental step forward on our path to defining the next great consumer category. I believe our shareholders will greatly benefit from his experience having led 5-Hour Energy and its parent, Living Essentials, through product conceptualization, development, launch, and rapid growth, as well as his successes since. We see the night snack category about to enter a period of significant expansion and awareness. With Tom on the team, I expect Nightfood will continue to drive the growth of the category, firmly in the leadership position.”
About Tom Morse
In addition to seven years at the helm launching 5-Hour Energy, Morse more recently co-founded Zolli Candy, a fast-growing better-for-you candy brand available in CVS, Rite-Aid, Walmart, Kroger, H-E-B, Whole Foods, and many other retailers across the country.
“I see a reshaping of the snack landscape with a new category to solve consumers’ night snack problem,” commented Mr. Morse. “Almost half of all snacking takes place between dinner and bed. Providing snacks specifically for nighttime nutritional needs, starting with ice cream, allows consumers to satisfy nighttime cravings while supporting better sleep. They can feel better about their night snacking and feel better about themselves for making the sleep-friendly choice.”
Morse, a long-time night snacker, had previously served as an advisor to the Company. Through this appointment, he joins Nisa Amoils and Dr. Thanuja Hamilton on the Nightfood Board of Directors, along with founder and CEO Folkson.
About Nightfood
It is estimated that over 85% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion. Consumers struggle to make the right choices, but humans are hard-wired to crave sweets and fats at night. Instead of reaching for the healthiest options, the most popular night snacks are cookies, chips, and ice cream. Recent research confirms these snacks, in addition to being generally unhealthy, can impair sleep due to excess fat and sugar consumed before bed.
Nightfood is pioneering the category of night snacks. Nightfood ice cream, the brand’s first mainstream product, is uniquely formulated by sleep and nutrition experts to contain less of those sleep-disruptive characteristics, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality. Having a night snack is no longer the problem it once was.
Unlike regular ice cream, Nightfood was formulated to contain more tryptophan, vitamin B6, calcium, magnesium, zinc, prebiotic fiber, and casein protein. It also has less sugar, less fat, and a lower glycemic profile. Because of its great taste and unique nutritional profile, Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.
The brand won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.
Nightfood ice cream is available in divisions of Walmart, Kroger, Albertson’s, and H-E-B, as well as many regional supermarket chains and independent retailers, and select hotel locations.
For more information: https://ir.nightfood.com/
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