– USA, CA – Netflix (NASDAQ: NFLX) today announced the appointment of its Chief Content Officer, Ted Sarandos as co-CEO alongside Reed Hastings. Ted Sarandos has also been elected to the board of directors and will continue to be acting as Chief Content Officer.
“Ted’s been instrumental to our success as a company. While I saw streaming coming and pushed for it, Ted drove the revolution in our content strategy, which was way ahead of its time and has been key to our continued success. It was typical of his ability to see where the industry – and consumer tastes – are headed. He’s built an extraordinary team, attracting some of the most creative and best entertainment executives from all around the world.” said co-CEO and founder, Reed Hastings.
Ted Sarandos said: “I’m excited and honored to have been appointed co-CEO of Netflix. When Reed and I first met over 20 years ago, he described Netflix almost exactly as it now works. But at the time, I was skeptical. The Internet was still new and Netflix’s main competitor, Blockbuster, was huge and had completely disrupted the business model of my previous company. Part of Reed’s brilliance is his persistence and so I eventually said yes, back in 1999.”
Ted added: “I’ve also been tremendously fortunate in the teams we’ve built at Netflix, as we’ve reinvented ourselves again and again to meet our members’ needs: from DVD to streaming, from licensing to originals, from series to film and from US to local language stories told by creators all around the world”
The company also announced the appointment of Greg Peters as COO, in addition to his role as Chief Product Officer.
Reed Hastings commented: “Greg’s appointment as COO reflects the strategic and analytical strengths he’s brought to our product team over the past 10 years. As we’ve grown, one of my biggest roles at Netflix has been to be broad across the company, getting to know many different people in every area of our business. This has helped Netflix stay mostly aligned, loosely coupled and very productive. In his new role, I want Greg to take on more of this work so that we continue to improve rapidly. Eventually, he needs to know every corner of Netflix better than I do today.”
About Netflix
Netflix, Inc. is an American media services provider and production company headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company’s primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.
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