– USA, AZ – Mobivity Holdings Corp. (OTC: MFON), a developer of innovative technology that leverages the popularity of mobile games to enhance customer engagement for retail and brand offers, announced the appointment of David Simon to its Board of Directors.
The company also announced that Dennis Becker has resigned from the board.
About David Simon
David Simon, with over 20 years of experience in the advertising technology industry, brings a successful history of implementing go-to-market strategies and boosting revenue growth at globally recognized companies.
His career includes significant roles in ad tech, currently as GM, of Growth Initiatives at Moloco, where he develops new market areas for their machine learning technology. He previously served as CRO at Fyber, where he spearheaded initiatives that expanded revenues from $100M to $500M. His tenure as a Partner at Jounce Media and VP, of Video Content and Syndication at AOL further showcases his ability to align media offerings with brand strategies.
David Simon said, “I am honored to join Mobivity at this pivotal growth stage. The Connected Rewards platform is ideally positioned to connect mobile gaming with retail engagement, and I am eager to collaborate with the team to foster innovation and deliver significant value to both brands and consumers.”
About Mobivity
Mobivity’s Connected Rewards™ technology leverages the high engagement of mobile games to drive customer interaction for retail, restaurant, convenience, and fuel brands, resulting in effective, low-cost marketing with high ROI. By partnering with leading mobile game publishers and developers, Mobivity enhances in-store activity, customer loyalty, and foot traffic.
For more, visit mobivity.com.
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