– CANADA, Montreal – Mistplay, the leading loyalty app and game discovery platform for mobile games, today announced the promotion of Jason Heller to CEO and the addition of Amarnath Thombre to the Board of Directors.
Current CEO and Founder Henri-Charles Machalani’s official title moving forward will be Founder. He will remain an active board member advising the Company on strategy and product-led growth.
About Jason Heller
Jason Heller previously served as CGO of Mistplay, having joined the Mistplay team in early 2022. He has over 20 years of experience creating enterprise growth through customer experience and commercial, marketing, and data and AI transformation. He previously served as President of Persado, Partner at McKinsey & Company where he was the global co-lead of the digital growth practice, founder and CEO of Agiliti, and Managing Director of Horizon Media. Jason has also been an Executive in Residence for Adobe, and an active advisor to numerous marketing technology, data, and AI companies.
“It’s an honor to be leading such an amazing Company alongside this talented executive leadership team and our partners at GrowthCurve Capital. Mistplay’s product-market fit and competitive position, combined with the investments we are making in world-class talent, data and AI, global expansion, and new products, have set the stage for continued growth, accelerated competitive advantage, and an exciting future,” said CEO, Jason Heller.
About Amarnath Thombre
Amarnath Thombre is the former CEO of Match Group Americas. Amarnath Thombre has led consumer engagement initiatives and enterprise value creation across multiple Match Group brands, including Hinge and Tinder, over the past decade. Amarnath Thombre also sits on Solera Health’s Board of Directors and will bring multiple decades of industry expertise to Mistplay’s board. Amarnath will work with Jason, the executive team, and the Board of Directors across a number of initiatives, with a focus on consumer-centricity to accelerate user engagement.
“I am delighted to be part of the next phase of Mistplay’s growth and evolution. Mistplay has built a highly differentiated, AI-enabled business in the mobile gaming ecosystem with very strong momentum and significant opportunities for further growth and expansion,” said Amarnath Thombre. “I look forward to working closely with Jason, the Board, and the talented team at Mistplay to further accelerate the Company’s community, product, and brand initiatives.”
About Mistplay
Mistplay is the leading loyalty app for mobile gamers. Mistplay fosters a community of millions of engaged gamers who earn rewards for discovering & playing new games. Headquartered in Montreal, and launched in 2016, Mistplay is on a mission to be the best way to play mobile games for everyone, everywhere.
For more information: https://www.mistplay.com/
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