– SWITZERLAND, Neuchâtel – Miniclip, a world leader of market-defining mobile game titles, today announced the appointment of Chief Strategy Officer, Saad Choudri to the role of CEO, effective from November 2021.
“Saad has made an enormous contribution to Miniclip’s success over the last decade and I am looking forward to supporting him as Miniclip’s next CEO,” said Rob Small, President.
About Saad Choudri
Saad Choudri brings with him over a decade of experience from within Miniclip, and a background working in Sega before starting at Miniclip in 2011. He has worked in numerous roles including VP of Business Affairs, Chief Commercial Officer, and most recently Chief Strategy Officer.
Saad Choudri has overseen strategy within Miniclip, where he spearheaded ambitious M&A plans. This included welcoming highly successful new studios to the Miniclip Group, such as Ilyon (Bubble Shooter), Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals), and most recently Puzzling.com.
Saad Choudri, CEO, said: “Miniclip has a long history of leading in the industry, first to browser, before innovating in mobile. Its strong vision and focus on building quality games that reach billions of people to unleash the gamer in everyone, has always helped define the business and allowed us to find ways to innovate in a crowded and unpredictable marketplace.
“In my new role as CEO, I aim to continue the great work of the leadership team, doubling down on the Miniclip vision which has seen us triple our revenue over the last three years. I will continue to be heavily involved in the strategic direction of the company, supporting M&A to bring in further studios to our family and launch more games next year than ever before, as well as ensuring our culture remains strong and supportive.”
About Miniclip
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone. The Company develops, publishes, and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognized brand name. To date, Miniclip’s digital games, which include the franchises 8 Ball Pool™, Golf Battle™, Football Strike™, and Agar.io™ have generated more than 3 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognizing its achievements to date and future potential.
In the past three years, as part of their ambitious growth plans, Miniclip has been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.
For more information, visit http://corporate.miniclip.com
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