– USA, CA – Intellimize, the leader in AI-driven, intelligent website optimization, today announced it has raised $12 million in an additional funding round led by Addition with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures.
This Series A-1 round brings the total raised to date to $22 million and will help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites.
Intellimize also announced the former Tableau CMO Elissa Fink as a new member of its board of directors. Under Fink’s leadership, Tableau grew from roughly $5 million to over $1 billion in revenue.
Elissa Fink commented: “I really wish I had Intellimize when I was at Tableau. It would have made driving revenue much easier and helped me better understand the prospects I was working so hard to woo. Intellimize is becoming a foundational part of any marketer’s tech stack. I’m excited every time I introduce new CMOs to Intellimize because they immediately realize what a growth lever it will be for their business. Having personally experienced a tremendous scale, I think this company is going to go the distance.”
“Elissa’s experience as a successful operator and marketing leader make her a tremendous addition to the Board at Intellimize,” said Mike Dauber, General Partner at Amplify Partners.
“Elissa and I hit it off from the very first time we spoke. Her counsel has already proved invaluable to our company as an advisor, and we feel incredibly fortunate to have her now join us as a member of our board.” said co-founder and CEO, Guy Yalif.
He added: “Addition’s partnership will enable us to rapidly expand our intelligent website optimization solution and deliver on our mission to optimize buyer journeys everywhere. It’s in our name – Intellimize means intelligent optimization.”
Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real-time and automatically adjusts web pages in response to changes in the buyer behavior over time, delivering an average of 46 percent lift in online conversions.
“Intellimize is a revenue-driving game-changer for marketers,” said Aaron Schildkrout, Investor at Addition and former Head of Growth at Uber. “The company puts real AI directly into the hands of CMOs, allowing them to unlock the world’s most sophisticated experimentation and personalization capabilities with minimal effort. We invested because we think pretty much every digital company that’s operating at scale would see significant lift by running Intellimize.”
Yalif added, “With these funds, we are accelerating our investment in machine learning so that we can holistically personalize each unique buyer’s full journey from start to finish and improve conversion rates for B2B, eCommerce, and financial services customers. Together, we’ll revolutionize the prospect experience and deliver more revenue, more new customers, and more leads to revenue-focused marketing leaders.”
About Intellimize
Intellimize intelligently optimizes each buyer’s path to drive more revenue, more customers and more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale. On average, our customers achieve a 46 percent lift. We work with great companies like Drift, Looker, Unilever, Sumo Logic, Tableau, Emburse, and many more. We’re headquartered in San Mateo, CA. We’re backed by leading early-stage investors including Addition, Amplify Partners, Homebrew, and Precursor Ventures.
For more information: https://www.intellimize.com/
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