Impact Analytics adds Walter Barandiarán to its Board along with raising $11m financing led by Argentum

– USA, MD –  Impact Analytics, a leading provider of AI-driven SaaS solutions for planning & merchandising within the retail industry received an $11M investment led by Argentum, a New York-based growth equity firm, as announced today.

Concurrent with the financing, Walter Barandiarán, Managing Partner at Argentum, has joined the Board of Directors.

“Brands and retailers have been forced to re-think overnight their approach to planning and merchandising, as substantial sales volume moved swiftly from bricks & mortar to online commerce. Brands and retailers must now and in the future make smart, data-based decisions in real-time about inventory, pricing and promotion. Impact is well-positioned to fulfill this market need,”said Walter Barandiarán, Argentum’s Managing Partner. 

He added: “A recent Gartner report concluded that retailers need to adopt AI to improve and enhance assortment and pricing optimization. As investors with extensive experience in retail tech, Argentum has seen the COVID pandemic accelerate the need for artificial intelligence and data-based decisioning in the retail industry.”

Impact represents the third investment by Argentum’s new fund, Argentum Capital Partners IV, L.P. ACP IV is continuing the successful investment strategy executed by Argentum’s three prior funds – providing growth capital to bootstrap entrepreneurs and supporting buy-and-build investment strategies for rapidly growing B2B software, technology-enabled and business services companies at the smaller end of the middle market. ACP IV is actively seeking new investment opportunities.

Impact’s industry-leading, next-generation AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning, and merchandising functions for retailers and consumer packaged goods manufacturers. As the industry currently relies on spreadsheets and legacy manual systems for these key decisions, retailers have an opportunity to increase sales and margins by utilizing Impact’s solutions.

“We believe that smart decisions are made when humans and machines work together. We have built best-in-class decisioning systems that unlock the power of artificial intelligence for our customers, in easy-to-use workflows,” said CEO, Prashant Agrawal.

The Company’s decisioning systems also enhance retailers’ sustainability efforts by helping them make more precise merchandising and allocation decisions, reducing waste and their carbon footprint.

“We look forward to working with Walter and Argentum and leveraging their domain knowledge and experience investing in retail tech. Argentum is known for their expertise in partnering with bootstrapped companies to accelerate growth, and with their investment, we will build our sales team, expand our product development team and increase the market reach of our products,” added Prashant.

About Impact Analytics

Impact Analytics is a fast-growing, AI-powered software solutions company that provides planning, merchandising, and forecasting tools for the retail, CPG, and grocery sectors. Its suite of products for Assortment planning, Allocation optimization, Markdown Optimization, and Promotion planning is empowering leading retailers to make smart data-based decisions and transform their businesses, and achieve substantial business benefits.

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About Argentum

Argentum is a New York-based growth equity firm that partners with entrepreneurial owners to build industry-leading B2B software, technology-enabled, and business services companies. The firm invests in companies with revenues of $5 million to $25 million, providing capital to accelerate growth, fund acquisitions, and/or generate shareholder liquidity. Over its 30-year history, Argentum has invested in 90 companies and supported more than 200 add-on acquisitions. Argentum fills the growing gap between early-stage venture capital investors and later-stage growth equity firms by targeting bootstrapped companies seeking $5 million to $15 million of equity capital.

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