– USA, NY – GoodBrand Impact, a purpose-driven media agency and consultancy helping brands drive meaningful change through their media investments, announced the appointment of Lori Murphy as its first official board member, bringing a distinctive mix of corporate leadership, nonprofit innovation, and strategic advisory experience to the role.
About Lori Murphy
For over six years, Lori Murphy has served as VP at BLEND360, where she has led strategic growth and client transformation initiatives across the financial services sector. She has overseen teams of more than 60 consultants and plays a key role in aligning business development strategies with long-term client success.
Beyond her executive work, Lori Murphy advises both nonprofit and for-profit organizations, focusing on revenue growth, operational best practices, and AI integration. Through this work, she empowers mission-driven leaders to scale their organizations with clarity and purpose.
Previously, Lori Murphy was CPO at Common Impact, where she revitalized corporate engagement and modernized marketing strategies to drive social change. Her earlier leadership roles include tenures at CBS EcoMedia, Aspire Lifestyles Americas, and American Express, where she consistently built and led high-performing teams across client services, operations, and partnerships. Her hallmark has been creating innovative alliances that deliver business results while driving social impact.
Lori Murphy has long supported causes at the intersection of business, creativity, and community. In addition to her corporate work, she’s an indie recording artist and lifelong advocate for animal welfare. She and her husband are dedicated to adopting senior dogs, including their current rescue, Bailey.
Lori Murphy holds a degree in Studio Music and Jazz Vocal from the University of Miami’s Frost School of Music.
About GoodBrand Impact
GoodBrand Impact is a full-service media agency and consultancy that transforms traditional media transactions into meaningful community impact. By embedding purpose and social investment directly into campaigns at no additional cost to clients, GoodBrand empowers brands to make measurable change and build deeper customer loyalty.
For more information: https://www.goodbrandimpact.com/
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