– USA, TN – Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced the election of Lara Balazs to its Board of Directors effective yesterday, October 24.
“Lara has a deep understanding of consumers, digitally-focused businesses, and strategy that will make her a tremendous asset to our board. Additionally, she has a strong background in corporate social responsibility such as diversity and inclusion and environmental initiatives. I look forward to working with her and seeing how she will positively impact Frontdoor,” said Chairman and CEO, Bill Cobb.
Lara Balazs has also joined the Nominating and Corporate Governance Committee.
About Lara Balazs
Lara Balazs currently serves as EVP, GM of Strategic Partnership Group, and CMO of Intuit Inc., a global financial technology platform that powers prosperity for consumers and small businesses. Her responsibilities include driving customer growth, building Intuit’s brands, leading strategic partnerships, and delivering Intuit’s corporate social responsibility efforts. She joined Intuit in 2018 as CMO and her responsibilities were expanded in 2020.
“I am thrilled to join the Frontdoor board,” said Lara Balazs. “I look forward to working closely with my fellow directors and the company leadership to take this company to the next level and drive customer growth across both the American Home Shield and Frontdoor brands.”
Before Intuit, Lara Balazs served at Amazon.com, Inc. from 2017 to 2018 as VP of Worldwide Marketing for Prime and North America. From 2006 to 2017, she held various senior leadership roles at Visa, Inc., including responsibility for marketing in North America, global innovation, product marketing, and planning; and global and U.S. general marketing. Before 2006, Lara Balazs held a variety of brand and marketing roles for Gap, Inc. and Nike, Inc.
Lara Balazs has been a marketing advisor to the board of Ridge Ventures since 2017. She holds a bachelor’s degree in Society and justice from the University of Washington and an MBA from Northwestern University.
About Frontdoor
Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting-edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real-time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts, and more.
SOURCE: https://www.frontdoorhome.com/
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