– USA, NY – Forsta, the world-leading Customer Experience, and Research Technology company, today announced the appointment of Melissa Perri to its Board of Directors.
“I am delighted to welcome Melissa to our Board and team,” said CEO, Kyle Ferguson. “Melissa brings world leading experience and knowledge of not only product development and management, but also a tangible passion for product professionals, organisation and growth strategy. I have no doubt at all that she will play a leading role in helping us achieve our ambition of reinventing the global insights industry.”
About Melissa Perri
Melissa Perri is the CEO of Produx Labs, a Product Management training organization, and the author of “Escaping the Build Trap.” In 2019, she was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. Melissa believes the key to creating great products is growing great product leaders. Committed to that mission, she created two online schools: Product Institute, where she has shared her scientific approach to Product Management with over 3500 students, and The CPO Accelerator, which specializes in growing product leaders into Chief Product Officers. Previously, Melissa has consulted with executives from organizations around the world to set up their product organizations, advise on product strategy, and train leaders and team members.
Melissa said: “It is exciting to be part of Forsta. Their world-class customer research and insights platform will enable companies to grow smarter about their customers, which is essential for great product management. When that is done correctly, customer problems are solved, and business goals are achieved. I intend to help Forsta effectively grow the product suite to create real value for the business.”
She graduated from Cornell University with a B.S. in Operations Research and Information Engineering.
About Forsta
Forsta, is the brand for the recently merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies. In collaboration with their clients, Forsta informs and inspires designs solutions, and deploys their market-leading experience and research technology to exceed their clients’ needs. Forsta, growing smarter together.
For more information: https://www.forsta.com/
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