Flowhaven raises $16m Series A funding led by Sapphire Sport

– FINLAND, Helsinki –  Flowhaven, the industry’s first Licensing Relationship Management platform, today announced it has raised a $16 million Series A financing round led by Sapphire Sport alongside existing investors Global Founders Capital and Icebreaker. VC.

The new funding brings the total amount raised to date to $21.5 million and will fuel the next phase in the growth, including expanding its leading brand licensing platform and building on its global sales and marketing operations across the US, Europe, and Asia.

Flowhaven automates every phase of the brand licensing workflow process, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting, and more — all within a single solution. The platform enables any brand, large and small, to manage the entire lifecycle of a licensing partnership, and prevent communication gaps. With a rich ecosystem of connected brands, Flowhaven offers a system of record that facilitates the instant flow of information between the many stakeholders typically involved in bringing a licensed product to market.

“Brands, whether it be a large corporation like Nintendo or a small mom-and-pop shop, are ubiquitous, and they all need a seamless way of managing their profile across every touchpoint,” said CEO and co-founder, Kalle Törmä. “Today, this process is largely managed by spreadsheets and a mish-mash of disparate solutions. As a result, licensing teams waste hours piecing together siloed information to ensure agreements are routed to the right team in a timely manner. We’ve raised this latest round of financing to double down on our product so we can facilitate licensing workflows for every major entertainment, media lifestyle brand, and agency in need.”

“Flowhaven is not just transforming the brand licensing process, the team is unlocking untapped value for brand owners who are now, more than ever, trying to connect to their customers in a truly data-enabled manner,” said Michael Spirito, Partner, Sapphire Sport. “This is a product built by licensing professionals for licensing professionals and it’s Kalle and Timo’s vision and pedigree in this space that has enabled them to build a best-in-class solution of this caliber. We are thrilled to have Flowhaven join the Sapphire Sport family and be able to play a role in furthering their growth and success.”

About Flowhaven

Flowhaven is the leading brand licensing management platform. Built on Salesforce, the #1 customer relationship management platform, Flowhaven enables licensing professionals to automate every phase of the brand licensing workflow process within a single solution, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting, and more. Flowhaven is a Licensing International member with offices in London, Los Angeles, and Helsinki.

For more information: https://www.flowhaven.com/

About Sapphire Sport

Sapphire Sport is a first-of-its-kind venture capital platform bringing together the capital and industry experience of premier global sporting, media, and lifestyle brands, including City Football Group, AEG, Sinclair, MLB, Adidas, principal owners, and investors from franchises in all five major U.S. sports leagues as well as strategic family offices and institutional investors.

For more information: https://sapphiresport.vc/

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