– USA, WA – Fabric, a headless commerce platform purpose-built for growth, today announced a $43 million Series A funding round led by Norwest Venture Partners, with additional participation from Redpoint Ventures and Sierra Ventures.
Concurrent with the financing, Scott Beechuk, partner at Norwest Venture Partners, will join the board of directors.
“E-commerce reached new heights in the past year and it’s not slowing down, but too many D2C and B2B brands don’t have the right technology to capture the opportunity,” said Scott Beechuk, partner at Norwest Venture Partners. “With Fabric’s headless commerce platform, retailers can effortlessly extend the immersive in-store shopping experience to the digital world.”
The investment will be used to accelerate the product development of its headless commerce platform, expand the Fabric team and meet the growing demand for its commerce technology.
“Successful retail companies win today by differentiating their brand and delivering modern customer experiences,” said CEO, Faisal Masud. “However, they are faced with inferior options: either compromise on commerce platforms that weren’t built for their needs or sell via Amazon and lose control of their brand and data. Fabric was built for growing D2C and B2B brands and is run by industry veterans. We know what it takes to scale and want to end re-platforming in e-commerce.”
About Fabric
Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, Juicy Couture, abc carpet & home, and Universal Lacrosse trust Fabric for its open and modular design that allows them to be live within weeks without having to re-platform. Fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x. Headquartered in Bellevue, Washington, Fabric is backed by Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa, and BC Partners.
For more information: https://www.fabric.inc/
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