– UK, London – Eve Sleep plc (LON: EVE), the direct-to-consumer sleep wellness brand operating in the UK, Ireland, and France, today announced the appointment of Masood Choudhry to its Board as an Independent Non-Executive Director, effective immediately.
“This is a great appointment to our Board. Masood has been at the forefront of the transition to ecommerce for over a decade with many of Europe’s largest and most prestigious online retailers. His expertise and insights will be invaluable as we transition from focusing on restructuring to driving balanced and sustainable growth, initially across our three existing markets. With an increasingly strong executive and non-executive Board, an award winning and growing product range and a healthy balance sheet, eve is well placed to seize the yet untapped opportunity to build a meaningful sleep wellness brand.” said CEO, Cheryl Calverley.
Masood will also join the Audit Committee as Chairman.
About Masood Choudhry
Masood brings with him a wealth of supply chain expertise, having worked for many of Europe’s largest and most prestigious digital and multi-channel retailers in a career spanning over 20 years. For the last four years, Masood Choudhry was VP, Logistics at Zalando, Europe’s biggest online fashion retailer, with responsibility for managing their supply chain. Before this, Masood Choudhry spent time at various other leading direct to consumer businesses including World Stores, where he held the position of COO and ASOS for six years, where he was Director of Supply Chain Development, overseeing a period of rapid global growth.
Masood Choudhry, commented: “I am honored to be joining eve at this exciting time. My experience in nurturing an entrepreneurial and fast-paced culture, developing high performing teams, and managing online fulfillment across Europe whilst focusing on building customer-centric operations at a reasonable cost base will help eve as it transitions to the next phase of its growth journey.”
For more information: https://www.evesleep.co.uk/
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