– USA, CA – EnChroma, Inc. today appointed Erik Ritchie as its CEO, bringing 25 years of experience in the optical industry and other fields. Most recently, he served as Chief Commercial Officer for Zenni Optical, the largest online provider of prescription eyewear.
“Erik brings a unique combination of experience in the optical, consumer and technology industries to EnChroma and really understands what consumers want in optical products,” said Executive Chairman, Bob Dykes. “He has a clear vision for expanding EnChroma’s market lead in solutions for color vision deficiency, and is the right person to help the company reach even more people who are color blind or suffer from low vision.”
About Erik Ritchie
Ritchie’s 25 years of experience spans organizational strategy, brand management, performance marketing, merchandising, talent management, and eCommerce operations. As Chief Commercial Officer for Zenni Optical, he led all merchandising, marketing, UX/UI, and IT functions. As a consultant, he led branding, advertising, and/or communications campaigns for major brands such as Microsoft, Google, Blue Shield, Red Bull, Ticketmaster, and other Fortune 500 clients.
“EnChroma represents a once-in-a-lifetime opportunity to work with a product that is literally changing people’s lives,” said Erik Ritchie, CEO. “EnChroma is on the cutting-edge of scientific innovation, has developed products that help people overcome frustrating daily vision obstacles, and is enthusiastically embraced by users and eyecare professionals. I look forward to working with the outstanding team at EnChroma to guide the company to new heights of success.”
About EnChroma
Based in Berkeley, Calif., EnChroma produces leading-edge eyewear for color blindness and low vision, and other solutions for color vision, sold online and through Authorized Retailers worldwide. Invented in 2010, EnChroma’s patented eyewear for color blindness combines the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received an SBIR grant from the National Institutes of Health. It earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology, and the 2020 Innovation Award in Life Sciences from the Bay Area’s East Bay Economic Development Alliance.
For more information: https://enchroma.com/
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