| Fred Wilson (Photo credit: Randy Stewart) |
Fred Wilson, in his excellent MBA Mondays, talked about Equity as a tool to attract, reward and retain top Executives, Advisers and key people in Start-up environment, and as a compensation of Sweat Equity.
- Founders start a company and own 100% of the business in founders stocks.
- Founders issue 5-10% of the company to the early employees they hire, generally in restricted stocks or options.
- A seed/angel round is done and these early investors acquire 5-20% of the business in return for supplying seed capital.
- A Venture round is done and VCs negotiate for 20% of the company and require an Option pool of 10% after the investment be established, and included into the pre-money valuation, meaning the dilution from the option pool is taken before VC investment.
- Another Venture round is done with an Option pool refresh to keep the option pool at 10%.
The earlier you join and invest in the company, the more you will be diluted. Dilution is a fact of life as a shareholder in a start-up. Even after the company becomes profitable and there is no more financing related dilution, you will get diluted by ongoing option pool refresh and M&A activity.
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