– CHINA, Hong Kong – DayDayCook, a leading content-driven direct-to-consumer brand in China, today announced the additions of Conor Chia-Hung Yang, Matthew Mouw, and Sam Shih to its Board as independent directors, alongside Dr. Malik Sadiq (Ph.D.) joining its Advisory Board.
“Conor, Matthew, Sam, and Malik are all experienced and respected veterans who will be instrumental in propelling our company to the next level and unlocking additional growth opportunities as we shape DDC’s future strategic direction. Each brings invaluable industry insights, product innovation, execution and management excellence to our team and we look forward to benefitting from their collaboration.” said Founder and CEO, Norma Chu.
About Conor Chia-Hung Yang
Conor Chia-Hung Yang is a veteran CFO who has taken multiple Chinese TMT companies to successful U.S. listings. He is also an experienced audit committee chair for several U.S.-listed companies, including EHang (Nasdaq: EH) and I-Mab (Nasdaq: IMAB). Mr. Yang is a co-founder of Black Fish Technology Group Limited and served as its president from November 2017 to February 2021. Before joining Black Fish, Mr. Yang was the CFO of Tuniu Corporation (Nasdaq: TOUR) from January 2013 to November 2017.
“Having the privilege of serving on the Boards of a number of successful Chinese companies that have been well-received by U.S. investors, I am excited for this latest opportunity to help guide DayDayCook through this next phase of its development. The company’s customer-centric, innovative approach to building brand awareness among Chinese millennials has enormous potential in the years to come,” said Mr. Yang.
About Sam Shih
Sam Shih has more than 30 years of corporate experience in China and the Asia Pacific regions, having spent extensive time with PepsiCo and Redbull. Mr. Shih is currently a partner and COO of OYO Hotel Company, a unicorn start-up backed by Softbank in China. Mr. Shih started his career and spent over two decades in PepsiCo Inc. During that time, he held various senior positions, including CEO of PepsiCo Investment (China) Limited and VP of Pepsi Beverage Business in China.
“Over my long tenure as a senior executive at PepsiCo China, I have had the opportunity to witness firsthand the enormous potential for building a brand that connects with the younger generation of Chinese consumers. I believe that the platform Norma and her colleagues have built at DayDayCook lays the foundation of what will become a household name in China,” commented Mr. Shih.
About Matthew Gene
Matthew Gene has accumulated experience in general management, sales & marketing, international expansion, and M&A with global food brands during his career. Mr. Mouw served as Regional President Asia, Africa, and Australia for Barilla SpA from March 2011 to December 2015. Mr. Mouw has also held various senior positions at Groupe Danone, including General Manager for Danone SA in China, General Representative of Robust China Co., Ltd., General Manager of Danone (Health Mineral Water), and General Manager of Danone from September 2000 to September 2010.
“DayDayCook’s content-to-commerce model is the future of branding in the food industry. Norma and her team have put all of the pieces in place necessary for long-term success: customer engagement, innovative plant-based products, a strong supply chain, and a comprehensive online/offline distribution model. I am excited to be a part of this next chapter in the company’s growth,” said Mr. Mouw.
About Dr. Malik Sadiq
Dr. Malik Sadiq has more than 25 years of experience in the food and strategy consulting industries across China, India, and the U.S. He is currently the COO of LIVEKINDLY Co. Prior, Dr. Sadiq worked for Tyson Foods, and held several senior management positions there since May 2007, including CEO India, COO China, and Head of Global Sourcing and Business Optimization. Dr. Sadiq also served as the VP of Consumer Practice at Hitachi Consulting from July 2002 to May 2006. Dr. Sadiq holds a Master of Science in Industrial Engineering and a Ph.D. in Industrial Engineering from the University of Arkansas.
About DDCFounded in 2012, DDC is a digital publisher and merchandising company that owns and operates the brand DayDayCook, which is currently one of the leading content-driven lifestyle brands for young food lovers located in Asian markets.
DDC has launched ready-to-heat, ready-to-cook, and plant-based food products, which bring convenience and quality food products to young food lovers. The Group builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms to promote its products, resulting in over an aggregate of 3 billion video views and over 10 million orders worldwide.
For more information: https://www.daydaycook.com/
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