– BELGIUM, Brussels – Cowboy SA, the Belgian start-up that reimagines the electric bike, with a vision for a city free of cars and people moving fast and free, today announced an important milestone as the company has raised €23M in a Series B funding round led by Exor Seeds, the early investment arm of Exor, controlling shareholder of Ferrari, HCVC, and Isomer Capital alongside Future Positive Capital and Index Ventures, known to support entrepreneurship and impact innovation in Europe, and also joining the round.
This new funding will propel the Cowboy brand and product forward – all in service of creating the fastest, most efficient, and fun way to move around the city.
“To deliver on our vision and enable a move from cars to bikes within cities, we plan to recruit 30+ new talent in the next six months, scale operations, and expand our footprint across Europe through our Test Ride and Mobile Service networks. We’ll also continue to make progress in sustainability as we look to grow as an impact business, aligning profit with city and civic impact. Measures include: returning bike assembly to Europe, automating many aspects of production, and developing a circular initiative.” said CEO & Co-Founder, Adrien Roose.
He added: “We welcome our new partners on this journey, and we thank our customers and our team, and our ambassadors and our community, for helping us reach this milestone. Together, we’ll create the ideal way to move for the city of tomorrow.”
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