– UK, London – Cellular Goods plc (LON: CBX) today announced the appointment of Anna Chokina to its Board of Directors as CEO effective on 6 December 2021, succeeding Alexis Abraham, who becomes Chief Strategy Officer and remains a Director on the Board.
“Anna’s appointment heralds an exciting new chapter for Cellular as the Company enters its revenue generating phase and her deep expertise will help guide the future direction of the Company. She has a proven track record with several global consumer brands and is the right leader to drive Cellular to the next level. Our ambition for the Company is significant and clear and the entire Company and the Board look forward to working with her.” said Board Chairman, Peter Wall, Chairman.
About Anna Chokina
Anna Chokina is a highly successful and experienced executive having spent more than 20 years in senior level roles in the fast-moving consumer goods industry. She was previously the VP of Global Colour Cosmetics, Global Face Care and Personal Care at Avon where she established a solid track record of implementing business transformation in a competitive environment. Moreover, during her tenure at Avon, Anna successfully launched Avon’s first-ever lines of cannabidiol (CBD) based products for the personal care and skincare market. Prior to that Anna was GM of L’Oreal Paris for Russia, delivering three consecutive years of growth despite an economic recession.
Anna Chokina said: “I am excited to join Cellular Goods at this point of development, following the launch of its inaugural product range. I am proud to be joining a company that produces high-quality, research-backed products and that champions the use of innovative and sustainable lab-made cannabinoids. I believe there is a significant opportunity to harness the strengths of the business to successfully deliver the planned product expansion and brand elevation. I am looking forward to working with the whole Cellular team to build a strong business for our customers, our employees, our partners and to deliver long-term value for our shareholders.”
Her other previous senior roles included leading the $800 million snacks portfolio for PepsiCo Russia and, prior to that, a decade managing large portfolios for Procter & Gamble including feminine hygiene, healthcare and pet care in both the US and the UK.
About Alexis Abraham
Alexis Abraham, who has served as CEO since February 2021, successfully led the Company through its first stage of development, its flotation on the London Stock Exchange and the launch of its first range of skincare and ingestibles in less than a year. In his new role Alexis will be focussing on brand positioning and product development.
Alexis Abraham, CSO commented: “I am immensely proud to have been able to realise our growth strategy in a far shorter time period than anticipated and am delighted to pass the baton to Mrs Chokina. Last week we launched our inaugural products and Cellular Goods is ideally positioned to become the leading player in the space”.
About Cellular Goods PLC
Cellular Goods is a U.K.-based provider of premium consumer products based on lab-made cannabinoids. It was established in August 2018 to develop efficacy-led and research-backed cannabinoid products. The initial focus is on three product verticals: premium CBG skincare and CBD ingestible and topical athletic recovery products, with the first products launched in December 2021 initially through the Company’s website.
For more information : https://www.cellulargoods.co/
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