– UK, London – Burberry is pleased to announce that Matthew Key is to join the Board as a non-executive director with effect from 1 September 2013.

Matthew is currently Chairman and Chief Executive Officer of Telefónica Digital, the global innovation arm of Telefónica. He previously served as Chairman and CEO of Telefónica Europe plc (formerly O2 plc); Chief Executive Officer and Chief Financial Officer of O2 UK; and Chief Financial Officer for Vodafone UK. Prior to this, he held various financial positions at Kingfisher plc, Coca-Cola & Schweppes Beverages Limited and Grand Metropolitan Plc.

Sir John Peace, Chairman, said: “We are delighted to welcome Matthew to the Board. His deep knowledge of digital and mobile, coupled with his extensive experience of building compelling consumer brands, will be tremendous assets as we embark on the next phase of Burberry’s global growth.”

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