– USA, NY – Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the appointment of Fernando Machado to its Board of Directors, to replace Matt Jacobson.
“Fernando is a visionary who has led some of the world’s best brands and created award-winning, innovative marketing campaigns leveraging sophisticated customer engagement strategies. Fernando has a strong conviction for how the interplay of creativity and technology can create brilliant experiences that delight consumers, build brand loyalty, and accelerate business outcomes. He brings tremendous marketing industry experience to our Board of Directors,” said Co-founder and CEO, Bill Magnuson.
About Fernando Machado
Fernando Machado is an award-winning marketing innovator, provides inspiration on the basis of his creative genius and passion for growing brands and businesses. With nearly 30 years of experience, he has a strong reputation for his distinctive propositions, innovation, design, technology, and overall marketing approach. Fernando Machado is currently the global CMO of NotCo, the international plant-based food tech unicorn transforming the food industry by delivering elevated plant-based options to consumers. Before heading to NotCo, Machado spent two years as CMO at Activision Blizzard, where he was responsible for the marketing initiatives of some of the most exciting titles in the gaming industry. Additionally, Fernando served as CMO for Restaurant Brands International across brands like Burger King, Popeyes, and Tim Hortons, where he oversaw award-winning campaigns such as the Burger King Whopper Detour which garnered three Grand Prix wins, including the coveted Titanium Grand Prix, at the 2019 Cannes Lions International Festival of Creativity. Before Restaurant Brands International, he worked for 18 years at Unilever, where he climbed the ranks by working on different product categories and brands.
“I’ve seen firsthand how Braze makes it possible for brands to bring relevant and meaningful real-time customer experiences to life, and I’m excited to continue working closely with the market leader in customer engagement,” said Fernando Machado. “It’s imperative for brands to be able to pair creativity, data, and technology together to create memorable experiences that stand out from the competition, and nobody does this better than Braze.”
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo.
Source: https://www.braze.com/
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