Brand Architekts Group welcomes Amy Nelson-Bennett to its Board as Independent Director

– UK, London –  Brand Architekts Group plc (LON: BAR), a challenger British Beauty brand business, today announced the appointment of Amy Nelson-Bennett to its Board as an Independent Non-Executive Director with effect from 1 March 2022.

“We are delighted to welcome Amy to the Board of Brand Architekts. Amy brings extensive experience in implementing brand strategies and leveraging digital capabilities. We look forward to her guidance over the coming years as the Group continues to execute on its growth strategy.” said Board Chairman, Roger McDowel.

About Amy Nelson-Bennett

Amy is an experienced senior executive with over 20 years’ worth of expertise in driving strategic growth for global brands in the retail, beauty, and publishing sectors. She has worked with a variety of companies, from start-ups to world-renowned privately-owned businesses, delivering growth and improving profitability. Amy has a track record of modernizing brands via digital commerce and marketing to drive competitive advantage.

Amy is currently Co-CEO of Positive Luxury, the only sustainability assessment tailor-made for the luxury industry. Since her appointment, Amy has helped deliver year-on-year revenue growth and has overseen the development of a full brand identity for the b2b and b2c sides of the business, with a targeted content marketing strategy introduced and core digital ecosystem (website, email, social) relaunch.

Prior to this, Amy spent five years as Group CEO at Clive Christian Group and four years as President & CEO at Molton Brown (Kao group). During her time at Molton Brown, Amy helped evolve the Group’s distribution model and accelerate the e-commerce offering. She led the business turnaround and drove Moltonbrown.com sales, with the channel growing to represent a significant proportion of global sales and profits.

For more information: https://www.brandarchitektsplc.com/

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