Bold Commerce adds Laura Lenz to its Board along with raising $27m Series B funding led by OMERS Ventures

– USA, TX –  Bold Commerce, the eCommerce technology company that powers anywhere commerce for the world’s leading omnichannel retailers and emerging DTC brands, today announced the close of its USD 27 million Series B funding round led by OMERS Ventures alongside existing investors Whitecap Venture Partners and Round 13 Capital also participating in the round.

Concurrent with the financing, Partner Laura Lenz will join the Board of Directors.

The new investment brings total equity funding to USD 44 million in two years.

With the funding, Bold Commerce advances its ability to cater to brands’ growing demand for “headless” commerce giving brands the ability to create almost any transaction experience imaginable. Bold Commerce believes within 6 months, it’s the platform-agnostic solution that will enable commerce to any touchpoint along the customer journey.

“Wherever brands and shoppers interact, Bold will be able to turn that into a shoppable moment,” said Co-Founder and CEO, Yvan Boisjoli. “Our goal is to enable retailers and brands to convert shoppers at their highest point of interest, and increasingly that goes beyond the online shopping cart or in-store sales terminal to include product pages, social channels, in store kiosks , connected IOT devices, voice commerce and more.”

OMERS Ventures’ investment in the company is a validation of the company’s vision to orchestrate better transaction experiences for brands and a nod to Bold Commerce’s growth since its Series A funding round in January 2019.

“Bold’s ‘Own Your Commerce’ vision to power seamless, customized transaction experiences is an untapped opportunity in the future of commerce,” said Laura Lenz, Partner at OMERS Ventures. “Retailers have recognized the importance of having eCommerce solutions that are customizable to their brand and no one does that better than Bold today. We are excited to be part of the company’s growth story.”

About Bold Commerce

Bold Commerce is powering anywhere commerce for brands by delivering high-converting, customizable transaction experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen, and Staples Canada, and emerging DTC brands, such as Pharell Williams’ Humanrace and Pepsi’s Game Fuel, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions, and price rules solutions is compatible with multiple eCommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.

For more information: https://boldcommerce.com/

About OMERS and OMERS Ventures

Founded in 1962, OMERS is one of Canada’s largest defined benefit pension plans, with CAD$109 billion in net assets as of December 31, 2019. OMERS Ventures currently manages CAD$2 billion and has made more than 50 investments in disruptive technology companies across North America and Europe.

For more information: https://www.omersventures.com/

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