– USA, CA – BIGtoken Inc., a company started as a division of SRAX, Inc. (NASDAQ: SRAX), today announced the appointments of Daina Middleton and Yin Woon Rani to its board of directors.
With these two new appointments, Daina and Yin will join SRAX CEO Christopher Miglino and BIGtoken CEO Malcolm CasSelle on the board for BIGtoken.
“We are very pleased to have Daina and Yin join our board,” said CEO, Malcolm CasSelle. “Daina’s marketing and leadership experience with large corporations like Twitter and HP combined with Yin’s extensive CPG background, having worked at Campbell Soup and the Grey Group agency where she managed accounts with Hasbro, P&G, and M&M, will make the leadership team here at BIGtoken a true powerhouse. BIGtoken is ready to take on the next phase of growth and with our two new board members, we are sure to make a substantial impact in the digital media and data space.”
About Daina Middleton
Daina Middleton’s career began in marketing at HP, where she spent 16 years. As global CEO of Performics, she created the performance marketing category, growing revenues from $14 to $150 million, expanding into 34 countries in just 4 years. Daina then joined Twitter, running B2B marketing, building the global sales marketing team, resulting in a 40% growth in revenue.
Recently, Daina was the CEO of Ansira, a technology, and services firm, and now acts as an advisor, helping companies supercharge their growth. She is a published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Wiley, 2013; and Grace Meets Grit: How to bring out the Remarkable Courageous Leader Within; Bibleomotion, 2016.
About Yin Woon Rani
Yin Woon Rani is CEO of MilkPEP. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to the position. As CEO, she is excited to address the challenges ahead with thoughtful, sustained solutions and looks forward to working with the entire industry to help ensure a positive impact.
Before joining MilkPEP, Rani was VP, chief customer experience officer for the Campbell Soup Company, where she was instrumental in modernizing the company’s marketing across content, media, design, martech, and digital – as well as improving the business trajectory for important core brands and new launches. Before joining Campbell Soup, Rani was president, North America of Universal McCann, the largest operating unit within IPG’s Mediabrands group.
About BIGtoken
BIGtoken is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers can build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences.
For more information: https://bigtoken.com/
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