Better Choice appoints Gil Fronzaglia to its Board of Directors

– USA, NY –  Better Choice Company (OTC: BTTR), an animal health and wellness company, today announced the appointment of Gil Fronzaglia to its Board of Directors.

“We are excited to have Gil Fronzaglia join our Board of Directors. Not only does Gil have exceptional experience in the pet space as a founding member of Blue Buffalo, but he has built and sold many consumer-packaged goods companies in the natural food and beverage industry. Gil brings a wealth of industry specific knowledge and invaluable industry contacts, which will help to accelerate Better Choice’s already rapidly growing revenue.” said Board Chairman, Michael Young.

He added, “As we have previously stated, we continue to position Better Choice towards an uplisting of our stock to a major North American stock exchange shortly. Adding such highly revered industry professionals as Gil Fronzaglia to our Board of Directors is yet another step towards achieving this very important corporate milestone.”

Gil Fronzaglia commented, “I am excited to re-enter the animal health and wellness industry at such an exciting time. I look forward to supporting the amazing executive team here at Better Choice, and feel I can really help further their successes. Over the past 10 years I have seen the impact a strong and industry- knowledgeable board can have on a company’s performance and corporate achievements and I expect no less with Better Choice. I have been lucky enough to have had a long and successful career, which has included, large consumer-products companies, natural food and beverage startups, venture capital, and numerous board seats. I intend to call on all of these experiences to help the team here at Better Choice Company achieve ultimate success.”

About Better Choice Company, Inc.

Better Choice Company Inc. is a growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take an alternative, nutrition-based approach to animal health relative to the conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats.

For more information: https://betterchoicecompany.com/

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